Our Policy

Sina Trading strives to achieve operational excellence. Safety, the number one priority, is at the core of our business strategy in trading. Benchmarking and the sharing of best practice enable us to continually improve across our operations. Innovation in service and processes also plays an important role and supports overall competitiveness.

Our Vision

• To become a major company with world class performance standards, demonstrating the highest levels of integrity in all business practices and interactions with customers, suppliers, employees and the society at large.
• Being a globally recognized company established world-wide with an excellence in organizational structure
• Re-defining the standards of ‘customer service’ by exceeding customer expectations
• Being admired for our business values and ethics
• Keeping our name synonymous with reliability, customer satisfaction and innovation.
• Being the "preferred choice" both for customers, suppliers and employees
• Bringing inspiration and being a model for companies who are willing to reach their dreams

Our Mission

Sina trading believes that succeed only will happen when our Customers and Suppliers are successful. We will realize this mission by setting the highest standards in service, reliability and integrity in the industry.

• Perceiving customer needs at utmost level by providing them flexibility in sourcing, competitive prices, on-time deliveries and customized solutions for unique needs
• Ensuring attentive, effective and proactive customer service and personalized attention to customers
• Continually building our skills and knowledge to meet the growing and diverse needs of customers
• Sustaining our reputation as a reliable, customer-oriented, dynamic player in the market
• Achieving profitable growth, operational and organizational excellence without compromising from our values and business ethics.
• ringing inspiration and being a model for companies who are willing to reach their dreams

Our Value

• Loyalty
• Honesty
• Integrity
• Reliability
• Transparency
• Mutual Respect